Bottled water is an essential commodity in urban areas, providing a convenient and safer alternative to hydration. The preference for bottled water in Kolkata is influenced by several factors such as purity, taste, packaging and health benefits.
Based on recent research findings and market trends, this blog explores the preferences of people living in Kolkata when it comes to choosing bottled water. Priti International is the best water manufacturer in Kolkata in this case.
Survey Overview: Key Factors Influencing Choice
To understand what influences consumer preferences in Kolkata, a survey was conducted among 500 residents. Ask anything to Priti International, the best water treatment plant manufacturer in kolkata.
The survey highlighted several key factors:
- Cleanliness and safety
Survey result: 85% of respondents considered cleanliness and safety the most important factors.
Overview: Due to water pollution in Kolkata, consumers are very concerned about the purity of bottled water. Brands that emphasize strict filtering, testing processes and certifications are popular.
- Taste
Result of the survey: 70% of the respondents consider taste to be an important factor.
Opinion: The taste of bottled water is affected by the mineral content and lack of additives. Consumers prefer water with a refreshing, clean and neutral taste, without a metallic or chemical aftertaste.
- Packaging
Research result: 60% of the respondents pay attention to the packaging.
Overview: Today’s consumers are looking for packaging convenience and durability. Bottles that are easy to carry, ergonomically designed, and made from eco-friendly or recyclable materials are more attractive.
- Perceived health benefits
Survey result: 55% of respondents are influenced by perceived health benefits.
Overview: Health-conscious consumers are attracted to bottled water brands that promote health benefits, such as being fortified with essential minerals, alkaline properties or derived from pure natural sources.
- Price
The result of the survey: 50% of the respondents consider the price to be the decisive factor.
Overview: Although quality and health benefits are critical, price is. Consumers are looking for a balance between affordability and quality.
Trends in Bottled Water Preference
The survey results reflect several emerging trends in the Kolkata bottled water market:
- Sustainable packaging
Trend: The demand for sustainable packaging solutions is growing. Consumers are increasingly aware of the environmental impact of plastic bottles and prefer brands that offer recyclable or biodegradable packaging. There are more and more companies that use minimalist design and emphasize environmental friendliness.
- Enhanced Water Options
Trend: Bottled water with added minerals or electrolytes is becoming popular among health-conscious consumers. Alkaline water is also needed, which is supposed to balance the pH level of the body. Brands that emphasize these health benefits on their labels attract more customers.
- Flavor Options
Trend: While plain water is still the most popular choice, flavored bottled water is gaining popularity, especially among younger consumers. Subtle flavors like lemon, mint and berries are preferred, offering a refreshing alternative without the calories or sugar found in other drinks.
- Premium and Imported Brands
Trend: There is a niche market for premium and imported bottle brands in Kolkata. Contributing to this trend are consumers who are willing to pay higher prices for higher quality or unique sources (e.g. natural springs in the Alps).
- Convenience and Accessibility
Trend: Easy access and availability of bottled water is crucial. We recommend brands that ensure wide distribution in retail stores, online environments and vending machines. Convenient pack sizes from small personal bottles to larger family size options meet a variety of needs.
Conclusion
Consumer preferences for bottled water in Kolkata produced by the best water plant manufacturer in kolkata is shaped by a combination of purity, taste, packaging, health benefits and price. As awareness of health and environmental sustainability grows, these preferences will continue to evolve. Brands that adapt to these trends and prioritize customer needs are likely to succeed in this competitive market. Access to safe, tasty and conveniently packaged water remains a top priority for consumers, ensuring they stay hydrated and healthy in the bustling city of Kolkata. Contact Priti International.